Today I nurtured my inner artist by attending an
ABAF (Australian Business Arts Foundation)course. It may sound dry initially, yet I found the workshop on
Dealing with the media to be an interesting and totally applicable topic for artists in business and/or selling their work.
I realised that within my art business, which
predominantly consists of selling artworks and developing community art projects, I have been spending a
shed-load of time marketing my work through various avenues, rather than really stopping to think about creating strong relationships with specific target audiences and existing clients.
I learnt today that approximately 80% of a business' clientele comes from 20% of marketing efforts, and of that 20%, most work comes from repeat clients ~ so it makes sense to hone in on the 20% that count! Realistically, this means I'll be spending less time slaving to uninterested clients, having more time in the studio actually
making art, and therefore more quality information to update with my existing networks. Makes sense huh?
So my art for today was to create my first written media release and media strategy ~ it don't look so pretty so no pics today! I also updated
my website and had lunch with an artist friend, so I'm feeling creatively 'full' as a result! It feels kinda like cleaning out the closet and filling it with a bunch of new outfits that 'work' for me much better!